00:00:00: Government rules are strict, like inside Tokyo city.

00:00:05: Maybe I worry a little bit.

00:00:09: Enemy in the government not just... That's

00:00:14: whole different podcast but okay!

00:00:30: Either folks and welcome or welcome back to Nippon Trading International's Japan Real Estate Podcast.

00:00:36: I'm your host, Ziv Nakajima again And this podcast is brought you among others by Emil Gorgies of realestate.jp.

00:00:43: He's a Tokyo real estate agent who specializes in serving international or mixed nationality families Who are looking for the perfect family home.

00:00:51: So, Emile is an Australian.

00:00:52: He's been living here in Japan for over two decades now and for about half of that time he has been buying selling and managing real estate properties... ...in Tokyo on behalf his own family and the great many happy clients And also acts as a mortgage broker on behalf of this client.

00:01:06: so it got dedicated loan officers.. ..and many Japanese megabanks.

00:01:11: And if you're a regular listener of the podcast, You probably already know him from our JREP The Japan Real Estate Experts Panel Sessions.

00:01:18: Which means that your allready awareofthe fact That the man is an absolute fountain Of wisdom on all things related to real estate in japan and In particular To family homes ,The greater Tokyo metropolitan area & mortgages.

00:01:31: Most importantly he's incredibly generous with his time and advice which Is more than happyto provide at no cost or commitment to anyone asking.

00:01:39: So If u've been thinking about buying your home in Tokyo, but you've been sitting on the fence for a while or are now on sale.

00:02:11: And if you're listening to this before the end of September, Wyatt Beck from Yen Lones, Chai Yi and Ben from Shiki Properties.

00:02:32: Alicia Wang from Ninkai.ai.

00:02:34: Hidoto Senda from June Advisors, Santa Max & Dave From Simple Hosts.

00:02:38: Emily and Brett from Akiah Hub And this just in Matt Ketchum from Akias.io.

00:02:45: That's right.

00:02:45: the OG Akiah Hunter, Wizard of Rural Rejuvenation will be joining us as well.

00:02:51: His presentation last April was one the most popular ones at that event and he'll talk about digital tools which seem to be a theme for this summit.

00:03:00: how do leverage today's available technological tool in service your recently purchased property?

00:03:07: Which you're now seeking to launch as business regardless what actual businesses running from it whether its consultancy or studio shop office?

00:03:14: how to set up your digital presence for yourself and your property online, from websites in e-commerce to payments appointment scheduling marketing channels.

00:03:23: What you need?

00:03:24: How the tools fit together which setup mistakes do avoid.

00:03:27: so yeah very excited to have Matt with us again.

00:03:30: his talks are usually my personal favorites at our summit And I'm sure this time won't be any different.

00:03:36: tickets whether in person or attendance of The Tokyo International Forum or online via the stream are, again only discounted for the next two weeks.

00:03:45: So if you haven't gotten yours yet pause this recording hop over to summit.realestate.jp and grab them as well as your accommodation and your flights If You're flying in because those are also getting pricier by day And we'll see all at the event.

00:04:01: so For today's episode This is the second part of my conversation with Naomi Kai and Hayato Goto co-authors of the Rural Japan Hospitality Blueprint, a book that I'm kind of obsessed with these days and am very happy to say they'll both be at The Summit as well.

00:04:17: And in this second part of our interview we break down that blueprint even further.

00:04:22: so... We talk about how do vet & filter short term stay management companies what questions to ask them?

00:04:28: How to assess their expertise before signing up for them taking advice on which listing to go.

00:04:37: We also discuss how to assess the competition in any particular area, the importance of management infrastructures and service providers like cleaners.

00:04:45: And How To Solve That Service Provider Scarcity Problem More Creatively In Areas Where There are Not that Many Professional Services To Be Had?

00:04:54: We Talk About How To Deal With The Neighbours What To Ask & Tell Them When And Equally Important What Not To Say when Introducing Ourselves To The Local Community.

00:05:03: How to use the short term state platforms pricing algorithm, how to design your listing with a focus on the preview.

00:05:09: The description thumbnail photos title and finally how do you think about your exit strategy from the get go which is super important topic?

00:05:18: And I'm also going to be discussing this topic at my presentation of the summit next month.

00:05:22: And finally, Gotosan Services which he provides for buyers and operators of rural hospitality properties.

00:05:29: How is planning to expand those services in the very near future?

00:05:32: So fantastic conversation with these two.

00:05:34: again hope you find as much value in it as I did.

00:05:37: lean back listen-in and we'll see you again on the other side.

00:05:41: Okay so thank You For Making Time To Talk To Me Again.

00:05:48: We finished our last conversation on two topics, number one old versus new properties and we kind of agree that too old is not the best way to go from a capital expenditure perspective.

00:06:02: And also the fact that regardless of what the house looks like we want to make sure it's in a location that is rural but also famously rural meaning people actually know they want.

00:06:17: When they look online on Airbnb or Rakuten and Yahoo, then there will be looking for places to rent in that area because it's an area that does the marketing for you.

00:06:27: It is an area where people already want get-to but not reinventing their wheel starting to promote entire areas which might not have been known to them as a municipality who do not work with us.

00:06:44: Today, I want to get into some other topics that are discussed in the book and The first one is about the mental can be so.

00:06:53: the management company That is managing the property on your behalf.

00:06:58: So if you're not living in Japan or if you aren't leaving close through the property There obviously has to be a property manager.

00:07:05: That is Managing the property.

00:07:07: We got

00:07:08: shots okay?

00:07:11: The bookings, the advertising maybe.

00:07:13: The check-ins and checkout is definitely maintenance or cleaning... ...the company that manages the property on your behalf?

00:07:22: You mentioned in your book you also talked about a specific case where the company was involved with initial stages.

00:07:31: so we approached them to discuss their listing whether it would be able to get a license and they actually made a mistake.

00:07:38: They told you that the property would be able to get their hotel license when, actually it couldn't.

00:07:43: It could only get a mint taco license.

00:07:45: So I wanted to ask about your opinion because there are many companies out there That also taking care of the licensing.

00:07:56: so we approach the company.

00:07:57: We say we're considering purchasing the property in this location.

00:08:01: Here's the listing.

00:08:04: please tell us what management would look like, how profitable do you think it will be?

00:08:09: How much we'll able to charge and then...how easy is that it could get a license.

00:08:14: What's the need for this license?

00:08:19: Are you saying that information from these companies cannot be trusted?

00:08:25: No I can't.

00:08:30: Just maybe management companies just say merit.

00:08:36: So maybe explain merit and demerit, good case no-good case may all on us.

00:08:41: that's maybe can't last

00:08:44: Right.

00:08:44: so if the management company is very open in transparent about the advantages of benefits and disadvantages then it could be trusted.

00:08:56: There a point.

00:08:58: Maybe you even management company.

00:09:01: Just a question How many manage?

00:09:04: now you are hotel?

00:09:07: I want to ask your number one good result.

00:09:11: The no-good result, I asked.

00:09:14: and then what point is different?

00:09:24: What difference points?

00:09:26: That's the big question.

00:09:27: So

00:09:28: like a job interview basically Yes, yes.

00:09:31: Basically that's what Mr.

00:09:32: Goto did actually with the management company you worked before he took over everything He asked him.

00:09:43: can tell me honestly which is your best seller and why this one not getting as many guests?

00:09:59: why this hotel that maybe we will go to Gussera?

00:10:05: I want no point.

00:10:06: Why these hotels, they may be can't get the Gussara?

00:10:09: and then another good point... Maybe do you have already Quate Hotel?

00:10:20: or

00:10:21: Quate hotel?

00:10:22: Because some hosts or management companies, they operate a few hotels.

00:10:30: At first they start with four five six and maybe ten hotel but then eventually They might get rid of certain hotels that are not as profitable As they want.

00:10:41: So how many hotels did you have to let go?

00:10:44: And what were the reasons?

00:10:47: What happened?

00:10:48: so she would ask for details that will help him understand the, yeah.

00:10:54: And maybe just there's a contract.

00:10:57: why is?

00:10:57: it may be hotel owner manage company broken relationship?

00:11:05: That case I Y Why?

00:11:07: Maybe this May be Hotel.

00:11:09: you stop management and then why does all night we want to create these contracts?

00:11:16: i Want To Know.

00:11:17: So that's the point, maybe really friendly and maybe

00:11:20: just like

00:11:22: a first may be friendly.

00:11:23: And then there might be oh I want to ask why?

00:11:26: Why?

00:11:27: And uh...I wanna know this point.

00:11:31: That's fantastic advice actually

00:11:33: Yeah

00:11:35: Understood.

00:11:36: so we're not just looking sometimes depending on how inaka or rural area is Sometimes it's hard management company who service that area.

00:11:49: So what I'm understanding from what you're saying is, don't compromise.

00:11:54: even if there's only one or a handful of companies that are servicing that area that you can work with do the due diligence on the company because they're going to make or break your investment?

00:12:05: Yes yes and maybe if it may be Rural Japan, Rural, I think.

00:12:14: So it's different around.

00:12:16: maybe this place have a management company, even if they may be rural.

00:12:22: Yes I think that is true.

00:12:27: In some cases If its big hotel like an

00:12:30: actual

00:12:31: multi-floor many units hotels then there might that's the owner might be sub-leasing to a hotel management company and those kind of companies will not take on smaller properties.

00:12:44: So just clarify, when you say Hotel You're referring to a small hotel license operation like the ones here?

00:12:53: Well now why?

00:12:54: maybe parts with select our type or the hotel may price different big nowadays hotels.

00:13:03: so stay night cost B up.

00:13:20: We

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00:15:20: Now back on the podcast...

00:15:22: By the way how do you evaluate competition?

00:15:26: For example If You Look At A Popular Area let's say Hakonek So there would be many Nintaku and many small hotels, does that worry you or is it a sign this area will operate well?

00:15:42: How do you think about the competition when we look at what's available.

00:15:45: There are chances, I believe chance.

00:15:48: The popular idea maybe already can get together people.

00:15:54: You're not against of competitions!

00:16:01: I feel chance.

00:16:03: But government rules are strict, like inside Tokyo city?

00:16:09: Maybe a little bit.

00:16:10: maybe I worry.

00:16:13: Enemy in the government not just... That's

00:16:18: whole different podcast but okay!

00:16:22: So if you see that there aren't many hotels or not many Minpaku

00:16:33: properties let

00:16:35: say big hotel And you check and see that the licensing is an option.

00:16:41: Is it a good opportunity, do you think?

00:16:43: Does this mean we can now enter into market to provide something that's not provided there already on the other side of that equation?

00:16:51: so if look at an area where they are not many And you do check the feasibility, the licensing how strict they are.

00:17:00: It is possible.

00:17:01: just nobody has done it before.

00:17:03: Are those better places to start because You'll be first?

00:17:10: Me my case different research first this area ARB and maybe city name.

00:17:17: so Maybe how many number these areas and a check may be reservation situation.

00:17:25: Yeah Maybe research first and maybe just popular idea, have a big chance.

00:17:35: The small area that may be also has the chance more than real statement.

00:17:42: Yeah...maybe Real Estimate Business One Year Guarantee Just one month.

00:17:56: Real estate is a rental

00:17:57: property.

00:17:58: She's comparing, like owning and operating a Minzaku and renting out a property as the rental property.

00:18:08: apartment

00:18:09: Number one smaller maybe Inka but already go over.

00:18:13: maybe just a rental.

00:18:18: Okay.

00:18:19: so I mean when we look at areas We often see places where For example, very small city like Kuchan or Niseko.

00:18:28: Very small city population people actually living in the cities and decline.

00:18:32: not many people go to live there but super popular for tourists.

00:18:37: so those two metrics are quite different aren't they?

00:18:41: Maybe just guess whether it's automated.

00:18:43: nice yeah even if maybe they're leaving pass with a number that be smaller.

00:18:51: no problem we don't care about them Yeah.

00:18:57: But the infrastructure, this system that you described works anywhere in Japan doesn't

00:19:03: it?

00:19:03: I

00:19:05: think so too.

00:19:06: So one last question about the infrastructure.

00:19:12: You explained very clearly why is really important to have backup especially for cleaners right?

00:19:18: The case with the crows took the garbage and cleaner was not available on time.

00:19:23: And so you emphasize that we need to have backup systems and back up service providers, especially in the case of cleaning.

00:19:34: Backup cleaners.

00:19:35: but some of the areas... Some of the NACA areas.

00:19:39: it's hard to find even one company That can handle Minpaku or Yokan Cleaning.

00:19:44: So what do You Do if there is only One Company In The Area?

00:19:47: How Do You Do The Back

00:19:48: Up?

00:19:49: This Is Not My Type I was using before, maybe management company case.

00:20:00: They relationship the cleaning companies not professional actually.

00:20:04: Oh okay so they problem with management

00:20:08: company?

00:20:08: The real business house-builder company.

00:20:12: but house build a company that may be not popular season and do their job and another one may be hotel around people housewife neighbors neighbor, maybe they management company give to neighbor that business.

00:20:38: They can't decline very good money and relative.

00:20:44: so it doesn't have to be a cleaning company.

00:20:47: you have to get creative with.

00:20:49: the solution can't find official cleaning companies in the area, you or your management company should be reaching out to local individuals that are living in the areas and try to recruit them.

00:21:04: Or get them to become mingpaku cleaners or yokan cleaners.

00:21:08: Yes yes but now they just maybe.

00:21:10: a lot of cleaning companies

00:21:14: depend on the city.

00:21:17: My one

00:21:23: hotel is maybe cleaning my third family, wife too.

00:21:31: One hotel!

00:21:32: Yeah I think things are very different.

00:21:35: so a lot of the things that you describe.

00:21:39: it's easy to be flexible when your doing thing yourself or you can find creative solutions.

00:21:43: reach out this person and some other people will do.

00:21:46: i'll do myself but When you're remote living overseas in Japan you have to rely on more systematic companies and procedures, and service providers.

00:21:59: But maybe number one came in a real estate company... Oh the company

00:22:07: has

00:22:08: already connected!

00:22:09: They've got connections around

00:22:12: them.

00:22:14: If they want some kind of that type of person can introduce me?

00:22:24: That's very

00:22:25: good advice,

00:22:28: we do that too.

00:22:28: We have to find the key man first.

00:22:32: All they all connection

00:22:35: is that part of The job interview that you do for the management company?

00:22:40: To check what day how they handle cleaning for example

00:22:45: You know if maybe just Fallen I want to get a Japanese run on the land or house different I have to connect like Joe maybe real estate company, so and then may be just a case.

00:23:02: Maybe the the for night or maybe client so correct can ask to me be real estate Company.

00:23:11: if you do know I'm setting all set.

00:23:15: We could have as a client who can't find it may be good come management company cleaning company can't get land, then we include Joe.

00:23:31: I agree if possible.

00:23:33: but sometimes they feel like the agents especially in Inaka areas are not really interested and too many guy jeans buying Akiya... They don't go out of their way to provide these kind of services.

00:23:45: Sometimes they're great but sometimes mama

00:23:50: It may be just a language.

00:23:53: Yeah, yeah language cultural differences handling people who live overseas There's so many reasons.

00:23:59: and also they make much less money for the cheaper properties.

00:24:02: So there's a limit to how much work.

00:24:04: They want to do of course?

00:24:05: And I have two day have to find like a Jeep.

00:24:12: That's why we exist.

00:24:13: yet It's

00:24:15: very good value.

00:24:16: you will have us all big value.

00:24:21: It's true.

00:24:21: We keep telling people half of the reason we exist is to help you, and other half of it is to promise all Japanese entities that they never have to speak with a scary foreigner or a Japanese company who will handle everything.

00:24:36: don't worry.

00:24:37: That opens up doors!

00:24:40: You serve at The Bridge?

00:24:42: Yes so we try to be... Okay switching into another topic you talk about neighbors, right?

00:24:49: As part of the issues especially the unknown issue that come with a property and sometimes there are issues with neighbors.

00:24:56: Neighbors who don't like anybody in their vicinity, neighbors I guess foreigners in some cases definitely neighbors would not like Yokans or Mingpaku next door Or neighbors had disputes within past.

00:25:12: There might be bad blood between the neighbor and their owner, previous owner of property.

00:25:17: And even though there's a new owner The feeling is already there so it might carry over to the new owner too.

00:25:24: How do you suggest if the seller or agent say they don't know about any problems how can we check that?

00:25:33: Do we go knocking on door saying I'm considering buying this house What?

00:25:37: what would be your due diligence with neighbors If no information available?

00:25:42: Yeah, the real estate company want to hide it.

00:25:44: That's trouble because they want to sell a land of course yeah.

00:25:51: So that's good.

00:25:55: This is number one big question.

00:26:00: Maybe I Well maybe just I have not my opinion.

00:26:06: if you may be Wanted open the hotel also?

00:26:14: beginning the maybe half set to high two neighbor.

00:26:20: if they said use this word mean pack no.

00:26:25: If you say use kanishikusho, Kanishikusho is a may be go through.

00:26:39: yeah

00:26:40: now there's

00:26:41: okay.

00:26:42: so don't.

00:26:42: Yes,

00:26:44: the terminology.

00:26:45: The term Minpaku has a negative connotation.

00:26:48: That's very important distinction.

00:26:52: Japanese people are.

00:26:53: they don't like No,

00:26:54: no, yes may shouldn't use me.

00:26:57: but good

00:26:58: kind Shikushu that simple lodging

00:27:01: permission hotel or hotel.

00:27:08: Yeah Now just Japan of course maybe have to introduce, beginning start open the hotel.

00:27:17: maybe two neighbor but not official.

00:27:22: Effort you should do effort now oh yeah.

00:27:23: so like a bicycle helmet or the same.

00:27:34: So

00:27:35: the

00:27:35: government

00:27:37: strongly recommends You strongly recommend meetings with the neighbors, you know to announce that they're going to be opening.

00:27:46: but it's not an ordinance.

00:27:49: It's not a rule as that strictly follows.

00:27:54: But probably the government is can't sort of Say no that you must.

00:28:06: yeah I continue some time.

00:28:07: maybe research around actually my five times hotel.

00:28:12: Some research and check area or really just normal house with a lot, that target of hotel around the inside that's area.

00:28:25: so maybe If

00:28:34: it's too residential and there is no open space or other hospitality properties around, they're probably going to face some resistance.

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00:29:36: Do you do any of this before your purchase?

00:29:39: Like have a chat with the neighbors, say hello.

00:29:42: I'm planning to open your account or do you do that after your

00:29:45: purchase?".

00:29:47: In my case it depends on situation but if maybe... If i am not buying someone will buy and they start same business.

00:30:01: So may be.. Maybe these number one default.

00:30:07: actually This is my real opinion.

00:30:13: If I know that the owner asks to each other's neighbor, they don't like starting a mimpak business.

00:30:24: so inside of me just middle of this area no?

00:30:30: So maybe but... They can't declare actually!

00:30:37: like a Pandora, Pandora the box open, ask a lot.

00:30:45: Someone, different someone that want to decline not agree or actively know I think.

00:30:56: so if you think the property is really good potential The area's really good and do you think You could do good business there?

00:31:02: You just go ahead and purchase then deal with the neighbor relationships later.

00:31:07: it depends on an area.

00:31:09: If the area may be a possible area, I bought.

00:31:15: But maybe it's so normal to just live in an area that might target around there... I think.

00:31:26: Yeah

00:31:30: he doesn't want to miss the opportunity.

00:31:32: if you think this is really great property He probably will say well if i don't get it somebody else will Maybe

00:31:43: my old house, in case I have to receive government money and I had to write

00:31:51: it.

00:31:51: So i asked all.

00:31:53: maybe neighbor number one good point that's the case.

00:31:58: My next door person introduced me too management company.

00:32:03: so maybe just a soft smooth And also this area, top of the person's sign.

00:32:16: So I asked my neighbor or i have to get a sign maybe do you know him?

00:32:24: He said yes can he call and then he says oh yeah go!

00:32:29: And they say Oh Maybe You should Go!

00:32:32: Then I go maybe Oh I Know I know you just where I just, oh no.

00:32:38: No but i don't need a maybe small lot of my mix.

00:32:41: explain or Just put out this whole.

00:32:44: come again.

00:32:45: okay yes

00:32:47: You already own the property you already know The neighbors makes everything A lot easier.

00:32:51: yeah Yeah

00:32:54: Okay.

00:32:55: so Last few topics.

00:33:01: That will take us a bit Of time.

00:33:03: You have a very detailed section about pricing, using the algorithm when not to use the algorithm how to price The Daily Nightly Rate for property which you explain in a lot of detail In the book.

00:33:18: but that's super important Section That I'd like you To Explain more.

00:33:22: so please take us through the whole process Of How you work with the Pricing Algorithms and How you Price your Properties For Rent.

00:33:31: One person between one person and five persons, same price.

00:33:42: You

00:33:42: mean you rent out the entire house?

00:33:45: No...you don't change the number of people who are

00:33:53: staying.

00:33:54: Just maybe I am going to calculate how much a person is.

00:34:00: If my guess would be that it feels expensive feel cheap.

00:34:06: so oh just one person, just this maybe five times.

00:34:14: So may be I calculate or maybe one person just five thousand or six thousand.

00:34:21: oh feel cheap!

00:34:22: This is my point.

00:34:24: number one low either setting and the number one higher almost double.

00:34:28: when

00:34:29: you say minimum price and maximum enter this data, what do you mean?

00:34:35: The minimum price means when off-season the maximum price means how... What do you think by minimum and maximum.

00:34:42: No

00:34:42: no that's case.

00:34:43: maybe if I decide to make a minimum at the maximum.

00:34:45: but these are made decisions.

00:34:48: all AI

00:34:51: Minimum maximum for the whole year or for a particular period.

00:34:55: what do You mean?

00:34:56: Maybe number one popular higher as my hotel.

00:34:59: Okay so off season

00:34:59: high season kind

00:35:02: of okay yeah And also just it depends.

00:35:05: maybe reservation number.

00:35:07: OK,

00:35:08: my hotel is a reservation of.

00:35:09: RL may price up this automatic AI that calculate on automatic beginning Just setting minimum and high-price and then there may be another job with all the AI.

00:35:24: so Maybe I even made but i don't know.

00:35:26: today My hotels are maybe stay night or uh price?

00:35:30: I do not now okay So I just check reservation.

00:35:33: Oh this price feeling because AI may be changed every day.

00:35:39: Oh, to this time nowadays I couldn't get a reservation.

00:35:46: maybe i have go down.

00:35:49: so minimum just change higher than no change okay or maybe want to give me a lot of review.

00:35:56: So minimap that goes on and gather a lot until I got a lot about view.

00:36:09: I can up price, minimum.

00:36:12: But the algorithm doesn't do all of that depending on review numbers or how long you've been operating.

00:36:19: so... You do have to manually amend prices sometimes right?

00:36:25: Yes yes

00:36:29: yes yes!

00:36:31: That's what i'm trying to understand.

00:36:33: when..I understand Almost everything up to the pricing algorithm, but when do you override that?

00:36:41: When do you manually change things?

00:36:43: so you've mentioned You might change the minimum if your bookings are lower or if you don't have enough reviews.

00:36:49: just

00:36:50: maybe Reservation number Go down go down.

00:36:56: Or may be feel feel expensive.

00:36:59: So go down.

00:37:00: Maybe it's a baby popular.

00:37:02: always like I can go out more.

00:37:05: It depends on reservation.

00:37:07: So in that case, you might raise the minimum?

00:37:09: Raise a minimum.

00:37:10: Yes

00:37:11: yes okay

00:37:13: got it

00:37:14: but I don't know maybe about review and elevation.

00:37:17: if i go up a minimum price no problem.

00:37:22: Okay

00:37:22: what is popular?

00:37:23: I can make a popular hotel

00:37:26: Got

00:37:26: It!

00:37:28: But basically almost everything You live up to the algorithm.

00:37:33: your getting good results from the pricing algorithm.

00:37:36: Number one important.

00:37:38: First, I have to find a good minimum price.

00:37:43: Number one is important.

00:37:46: This may be the number-one good or minimal price and this job is very, very important.

00:37:55: And that's something you do yourself manually?

00:37:59: You research it and how would decide what's at good minimum prices?

00:38:04: Or maybe sometimes change from beginning And maybe this price, suddenly that may be not popular.

00:38:12: This price is a lot!

00:38:13: Maybe go up or stop?

00:38:15: This is number one higher and the minimum of the popular I find.

00:38:21: How

00:38:21: long did it... how much data do you need to get these kind insights like?

00:38:32: obviously You can't do after one month but You have to wait one year to see when is high season, low season.

00:38:38: what happened with the pricing.

00:38:40: Can you do it after a few months?

00:38:42: After six months... When's there good time to try and assess this information?

00:38:48: Half-year.

00:38:50: That's all I thought of saying.

00:38:51: okay yeah so after about six months you should have enough data To try and access if they're any changes that need to be made through your pricing scheme.

00:39:03: What title is the number one attractive?

00:39:06: I change titles and something.

00:39:07: Okay, that's a very important part too okay

00:39:10: And my picture.

00:39:11: first picture maybe open up on the laptop.

00:39:14: now first may be the baby side of five pictures.

00:39:18: there are just five pictures and then maybe The guest or maybe Want to check all Just one time.

00:39:28: so maybe toilet bathroom the kitchen they're maybe leaving not just all living, can see old maybe this or this part of the disk.

00:39:42: They

00:39:44: talk

00:39:45: about preview.

00:39:45: so what people see?

00:39:46: People sees by pictures when they first open their laptop.

00:39:48: So he has to carefully choose which pictures show potential I

00:39:55: guess.

00:39:56: And how do you say Japanese maturizu?

00:40:00: Or layout

00:40:02: Layout

00:40:03: The layout of the room.

00:40:04: Okay, so

00:40:05: that's really important for

00:40:07: kitchen?

00:40:08: Yeah So the first five pictures should have living area.

00:40:13: I'm assuming bedroom

00:40:15: yes

00:40:16: toilet bath kitchen Yes and lay out

00:40:19: No toilets.

00:40:20: maybe just a living bathroom And a bathroom and a kitchen or something.

00:40:31: Layout bedroom living kitchen bathroom.

00:40:35: Yes, and maybe UMAIDA did really want to check.

00:40:40: maybe uh a kitchen in the water situation too.

00:40:44: yeah women like female guests are very interested.

00:40:47: oh okay The kitchen looks more than maybe the bathroom or the living

00:40:52: room.

00:40:52: yes Number one important just one time all inside.

00:40:55: I understand this hotel feeling number just one.

00:40:58: It's

00:40:59: super, I'm just as you're explaining.

00:41:02: I'm thinking about what I check when i go to book a hotel or Airbnb and that is exactly right.

00:41:07: like I would drill through the list then based on first few photos which ones actually looking deeper into.

00:41:15: so thats very important.

00:41:17: those are things they look at.

00:41:18: okay What about description?

00:41:21: The title and the description text.

00:41:25: how do decide tweak that, how to manually edit it.

00:41:30: Okay every person there may be a mistake all persons almost passing the mistakes.

00:41:36: just writing spec in my case not spec.

00:41:41: guest will get future or you can't get this type of future.

00:41:46: I put on the bottom maybe they'll live.

00:41:54: yeah image.

00:41:55: or if you're using this hotel, You can get taste of great maybe important feeling and may find Maybe sightseeing a lot.

00:42:05: Maybe your sleep nice.

00:42:07: Okay so not like a four bedroom two toilets.

00:42:16: I

00:42:16: don't like the experience Of course but it's important.

00:42:21: So every no good.

00:42:21: maybe review No good to.

00:42:23: maybe just writing.

00:42:24: There are three types.

00:42:25: So, you can get... You don't need a rush to maybe check out time because there are three showers or four showers.

00:42:36: If suddenly you're hungry but in the middle of night Oh!

00:42:39: Don't worry Maybe one minute on foot will be convenient for you.

00:42:46: So I suggest future.

00:42:51: The title should tell them what their experience would like.

00:42:57: It's

00:42:58: more difficult, just a fifty word character.

00:43:01: Just fifty.

00:43:04: So maybe I thinking about it... Maybe normally what is the area?

00:43:13: The standard number?

00:43:21: What kind of you can get this feeling convenient, appeal.

00:43:29: convenience such as a convenience is just five minutes.

00:43:36: Okay?

00:43:36: One minute.

00:43:37: or there are a lot of maybe grocery shops across Or may be just from stations.

00:43:45: that's two minutes something Maybe but merit.

00:43:50: And I guess the view too right.

00:43:52: if it was an amazing view then you would write view of Mount Fuji.

00:43:57: Right That's in the title to.

00:43:58: Yes, you can see from bedroom.

00:44:05: Yeah, got it.

00:44:06: So gorgeous

00:44:07: mantuji something okay same area the whole only gorgeous Mantuji.

00:44:12: but I have to maybe give this a more...

00:44:16: From the bedroom?

00:44:20: From the living room?

00:44:21: From bedroom?

00:44:21: yeah because of where outside.

00:44:23: all from bedroom in the morning.

00:44:27: Okay, man.

00:44:29: My hotel may be a lot of personal room inside the room so you don't need rush.

00:44:35: maybe morning if use knowing no problem.

00:44:41: If we want to suddenly make me want to start business in the middle of night You can you can stop being off course?

00:44:47: Maybe just Maybe they're the minute

00:44:51: Very

00:44:53: important.

00:44:53: No, do not afraid snowing

00:44:58: Got it.

00:44:59: Yeah, okay

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00:45:51: So

00:45:53: one more topic then i want to break down?

00:46:00: You talk about one of the final chapters.

00:46:02: You talked about exit strategies, you say that it's really important when you purchase the property to already know who might be able to sell it too and have a time frame on whether or not they want to sell them as well.

00:46:16: so if someone wants to sell their property as a business, can we please explain what this means?

00:46:29: What sort of things would you be thinking about?

00:46:31: So, okay.

00:46:32: If my YOKAN business doesn't succeed I want to make sure that i can sell it as what kind of property will be easier to exit from and what would be more difficult.

00:46:44: for example if I buy this property in the YOKan does not succeed It's going.

00:46:52: Or if I buy this property and the YOKAN doesn't succeed, it's not a problem because i can easily sell to somebody who wants to rent normally.

00:47:01: How do you decide that the property would be easy or

00:47:06: more difficult?

00:47:08: Well...I think just good condition is no good condition.

00:47:11: Okay so back then what about all properties are not?

00:47:15: And maybe now professional with these type of business parcel.

00:47:20: Did they really want to get maybe already after the make in that hotel?

00:47:26: That's easy for them.

00:47:28: So, they know just a no good situation.

00:47:30: Just management skill talent.

00:47:34: They know.

00:47:36: so may be if maybe all day already finisher innovation.

00:47:40: But the person at this owner can't get good business but personal.

00:47:45: I didn't want to give these as they can.

00:47:48: They can change concept, they may be value.

00:47:52: So maybe after the... Maybe if they want to sell it because I cannot get good result that is a popular thing.

00:48:08: If property isn't in good condition there would somebody who knows that they could potentially run their business and be successful?

00:48:16: And as they already know No good, just minus no good point will be changed.

00:48:21: Good point value.

00:48:23: They

00:48:26: know what to do.

00:48:26: Do you

00:48:27: ever... sorry

00:48:29: go ahead.

00:48:29: Oh if maybe there's area is not good they try add it inside this hotel Not area.

00:48:37: They have make value Like sauna and maybe There the roof may be barbecue place Dockland like a picnic maybe something.

00:48:49: So

00:48:49: what we discussed in the first session is you either, In an amazing area that people want to come to or You have an amazing property That People Want To Stay In.

00:49:00: Almost But Not Would Be Very Expensive.

00:49:03: Yes Yeah That's Basically What He's Staying At.

00:49:11: Do You Ever Do You Think There Is A Case Where Somebody Might Sell The Property just the family, like a single-family home that the family wants to buy and live in?

00:49:21: And no connection to YOKA?

00:49:24: Yes.

00:49:26: I think my case maybe i prepare inside of my head... Maybe if i can't get good result or may be just rent our house and share our house Of course CERA.

00:49:39: But CERAR is a condition where they need five years.

00:49:45: If the inside five years, they just try to set up maybe tax that's so expensive.

00:49:49: But

00:49:49: you would have to wait five years there before selling?

00:49:55: Because of double capital gains.

00:49:57: tax is what it means.

00:50:00: The tax.

00:50:00: yes he will be fined a tax like very expensive tax if he tries to sell it.

00:50:08: That's only for capital gains in value

00:50:13: isn't?

00:50:13: He's a professional, no problem.

00:50:15: Just normal.

00:50:16: Yeah we just take company

00:50:17: destiny.

00:50:17: yeah got it okay wow A lot of information to process.

00:50:26: I want to talk a little bit about.

00:50:29: the book is obviously providing great service for anybody who was thinking about entering this space.

00:50:36: so very super useful information and we haven't even touched on all nuances related residency, being in Japan half the year instead of moving here permanently.

00:50:46: How you can leverage a business to give you the lifestyle that you want?

00:50:50: There's a lot to read and book actually I think would appeal people.

00:50:54: life goals not specifically Minpaku-Yokan related goals.

00:50:59: but except for the book which is service on its own are you considering provide your services buyers as somebody who consult them help with buying the right property, renovating it in the right way.

00:51:16: Managing if they're right away.

00:51:17: will you be providing consulting services for this kind of entrepreneur who wants to do this?

00:51:24: Yes now just I already maybe started a consultancy project through Japanese Password.

00:51:28: You have okay yeah so may be.

00:51:31: after that i published on this book.

00:51:32: um... Maybe or my private I would suggest maybe consulting business foreigner But I'm not professional with me legal just other boys.

00:51:47: Maybe I think yeah Yeah, I have out just maybe consulting like a Japanese pass already started the Japanese person.

00:51:57: Yes, nothing may be same just running deeper and then baby Contrary different.

00:52:02: well we've got the amazing Naomi here.

00:52:04: i think she's definitely gonna Be apart of it.

00:52:08: Yeah I think your service would be super valuable.

00:52:13: so we know a lot of management companies, obviously in the big cities and some companies that are nationwide.

00:52:21: And some of them do a good job.

00:52:22: like you mentioned it's really important to make sure they're doing what their right company is but i don't know anyone who specializes in that particular niche in Inaka Yokan.

00:52:38: we would be very happy to tell more people about the book of course, but also the services that you provide.

00:52:44: So please let us know as soon as your open to accepting Gai Kokujin clients.

00:52:51: Yes I understand thank you.

00:52:52: yeah good work for me.

00:52:56: Thank you very much for your time.

00:52:58: so just to summarize what are your plans moving forward like?

00:53:03: You're doing so many things before the Yokan and Minpaku businesses.

00:53:08: Are you planning to expand that business more?

00:53:12: What are your plans for next few years, business-wise?

00:53:16: I'm going to suggest consulting this type of business If maybe if i find good condition in a round or house... I also may be start another hotel too.

00:53:30: Okay so we're always on the lookout.

00:53:36: they own IDL Safari because I can't get good results.

00:53:45: So you're also going to outsource management services for people who already own hospitality properties?

00:53:52: Yeah, of course conditions are important but maybe if possible area then good image, I can do that maybe just in part.

00:54:04: Or you might buy the property from them and do it for yourself?

00:54:07: Yes!

00:54:12: That's a possibility too.

00:54:14: Like this area...I know this is an affidavit.

00:54:19: Oh by the way my hair salon client may be no one at this hotel once per month.

00:54:26: there are only one guest.

00:54:30: Wow okay why then You are this business good?

00:54:35: I said yes.

00:54:37: My relative is just one guest in a month.

00:54:42: They need you!

00:54:47: I'm not surprised.

00:54:50: Thankyou very much for your time, but like we mentioned the system and infrastructures that you're talking about could be applicable anywhere As long as you identify an area which is popular for tourists, whether it's a particular season or throughout the year.

00:55:11: I think you could definitely apply all of your skills to anywhere in Japan right?

00:55:15: Yes yes if maybe i find good management company.

00:55:20: Come

00:55:20: down to Kyushu!

00:55:27: We need more high-end hospitality properties and management companies here for sure.

00:55:31: All right, well thank you very much.

00:55:37: You guys are amazing.

00:55:38: I'm looking forward to more discussions and collaborations in the near future And anyone who's listening wants to get in touch with Gotosan and Omisan please send us a message.

00:55:49: We will happily put you in touch.

00:55:51: Thank you for your time.

00:55:52: see you soon.

00:55:58: That makes two of us.

00:56:01: Thank you!

00:56:03: So there you have it, Hayato Goto and Naomi Kai co-authors of the Rural Japan Hospitality Blueprint.

00:56:08: a must read book for anyone in the market For this slice of The Japanese Dream And I personally know how many of you are out There because we regularly help You purchase these properties from both personal use and short term rentals.

00:56:21: And again Naomi & Hayato will Both be at Tokyo International Forum This coming October.

00:56:26: Saturday Sunday, Seventeenth, Eighteenth.

00:56:28: They'd Be super happy to Have chat with you answer your questions give you advice if you're also headed down that path of the rule Japan Hospitality and, of course to sign your copy of the book.

00:56:38: So bring it with you If You Already Have It or if not, grab a discounted copy at the event itself And they'll sign for right there and then Hop over to summit.realestate.jp and secure tickets in person or online.

00:56:53: They are only discounted until the end of September.

00:56:57: Now, we can't let you go without telling me about MailMate.

00:56:59: Our sponsors and business partners.

00:57:00: they offer peace of mind for your property in Japan.

00:57:03: They'll make sure that your taxes to utility bills are all paid on time.

00:57:07: liais with your management company For you or assist with your parcel delivery while you're out-of-town.

00:57:13: get in touch With them on mailmate dot.

00:57:15: JP.

00:57:16: today I mentioned the japan real estate podcast.

00:57:19: four ten percent off your first year And that's it from us for this episode, folks.

00:57:24: Huge thank you for tuning in!

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